So how to describe R&D collaborations, ESG messaging and new product launch whilst linking the locations together?

We answered the problem by taking a step back, pressing pause for a moment and asking some key questions from the specifier’s (users) perspective. Clarity of brand was necessary - threads of each story were woven into each area to differing degrees - and this allowed some cohesion to those visiting all sites and a glimpse into the bigger picture for one-off visitor.

The information-heavy ESG and R&D information were broken down into fun, visual and bite-size displays in their own right - contrasting with a refined showroom which let the product shine. A modular kit allowed flexibility, mood was changed with lighting and for added value, devised reusable touring flight cases for smaller, regional shows.