We’ve worked on retail design with AEG for John Lewis for several campaigns. Reflecting the premium product offer, our designs match the sophisticated cool of the Berlin based brand.

In a bright, busy retail environment we make the most of the confident black brand colour mixed with simple flowing lines to reflect the movement of clothes being laundered. Organic lines also help suggest AEG’s unique technologies such as PROsteam and SoftWater. We often finish our designs with red lighting details to reinforce the recognisable brand colour.